A new on-line service to help schools market themselves and highlight places available in key year groups has been launched by the BSA and Bulldog Publishing.
Schoolplaces.org is the first service launch from BSAB, a joint venture company owned by BSA Group and Bulldog Publications.The new service enables participating schools to promote general information plus have a live field where they can log in to update details on specific year group vacancies.
“We often receive calls from parents asking which schools have places for their son or daughter aged say 11 or 15, but we are unable to tell them because with more than 500 members in the UK alone we just don’t know,” said BSA Group CEO Robin Fletcher.
“Schoolplaces.org is a brand new service which closes that gap, allowing schools really to target what vacancies they have at any point in time and giving parents a place to find the right school for their child.”
BSA and Bulldog first joined forces in 2016 with the publication of twice-yearly BSA Guide to Boarding, a leading channel for promoting boarding education to parents. Now the two organisations have established BSAB Ltd as a jointly owned company with Schoolplaces.org its first service launch.
Bulldog MD Bruce Hodge added: “Schoolplaces.org really answers a question in the market for both schools and parents. It goes a step beyond just marketing and really provides information which schools can update as often as they like in real time.”
Information for school marketing and admission staff
An online site to promote schools with a live field for up to date information on vacancies.
BSAB, a new company jointly owned by BSA and Bulldog Publications Ltd
Participating schools have an entry with static fields such as name, logo, location, school information and then a live field to add details whenever they like.
On the BSA, Bulldog and BSAB websites, through social media and directing parent enquiries to it.
£1495 for a 12-month subscription + VAT.